Perhaps the most lucrative way to monetize a podcast is to have guests that might become future customers or clients of your products or services. This requires some strategy because you wouldn’t just have anyone on your show that fits your niche. It would be a very specific type of…

Skip-The-Line is like Pay-To-Play except that the guest only pays if they want their episode released on a certain date, week, or period. This is useful for guests who have a book, product, course, etc. …

A marketing boost is when you charge the guest a certain amount, but you use the vast majority of that money to boost their episode through paid social media ads. This is not something I have tried myself, but I have been on other shows that have offered this service…

Before I dive in here, let me first caveat with this: the pay-to-play method is a rare and potentially controversial way to make money podcasting. It is when a guest has to pay an “appearance fee” to be a guest on your show. …

Affiliate Marketing Wednesday, September 21, 2022 One of my favorite ways to monetize a podcast is through the use of affiliate marketing. Affiliate marketing is where you refer to a product or service you use and recommend. …

One of the most obvious, yet most difficult, ways to monetize a podcast is through the use of sponsorships. There are a couple of problems with this method of monetization. First, have thousands of downloads to even qualify for a sponsorship. In addition, a lot of sponsorships aren’t targeted to…

The 3 M’s: Memberships Masterminds Masterclasses Similar to coaching and consulting, memberships and masterminds are a good way to monetize a podcast. You could either record these calls and release them as podcast episodes, or create a membership or mastermind group on the back end as a CTA and listeners…

The 6 C’s: Coaching Consulting Courses Community Crowdfunding Content Upgrades If you are a coach or consultant, having a podcast is a great way to display your expertise and get new customers and clients. There are a couple of ways to do this: listeners or guests. Listeners are having time…

Did you know that writing a book is one of the best ways to introduce potential customers to your brand and business? A book gives you instant credibility and clout in your subject. People will look at you and treat you differently once you can add author to your resume…